An email newsletter is a cost effective way to maintain contact with your clients and/or prospects.
Unless you continually follow up with clients and prospects, they'll soon forget about you. But it is nearly impossible to phone or write to each and every one of them every week!
A properly implemented email newsletter achieves the same goal - keeping you in the back of their minds in an unobtrusive way. This constant contact makes these recipients more likely to think of you when they need a product or service like yours and helps to turn prospects into customers and customers into repeat sales.
An email newsletter:
Opt - in or permission email newsletters are a fast, effective and inexpensive way to promote your business to existing and potential customers.

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