What is Search Engine Marketing?

The range of marketing techniques required to make a website visible on search engines and directories so that it will attract visits from its target audience.

This includes both:

• Search Engine Optimisation - appearing in the organis or natural search results
• Pay Per Click Marketing - appeared as a paid ad or sposored link

Search engines are an important part of your online marketing strategy and optimising your website for the search engines is as important as having a well designed website. If you want your website to have a chance of success amongst the thousands of others competing against you, then you really do need to investigate Search Engine Marketing and look at how it can help you achieve your online marketing goals.